Expertorials

Competition has a potential role in corporate Web sites, and I am hopeful that a small trend now underway will take off and become standard practice. Large business Web sites have huge budgets. Education and the corporation benefit when a small amount of the cost of the site is devoted to knowledge pages. It is a very simple idea: the corporation explains what it makes or does. There are already many examples of this process.
Let’s call these Web sites Expertorials. Some samples follow. Click on the names of the hosts to access the Expertorials from corporations and other major websites.

Above quoted from: The Wireless Age: Its Meaning for Learning and Schools, Judy Breck, 2001, p. 99.

CORPORATIONS

Daimler-Chrysler See the Heritage section for links to the Mercedes and Chrysler museums.
   
Allstate The Survive Alive pages from this insurance company are a superb place to teach and learn about fire safety.
General Motors Automotive safety is covered in several informative sections.
Henry Ford Museum Connected with the Ford Motor Company web presence, this web biography is authoritative and contains historical images of the company and its founder.
   
Gillette The company’s historical timeline is a cool tool for teaching history. It would be terrific if Gillette would make it available as a template for a student to use in making reports on other historical subjects.
Union Pacific The colorful and technical language of railroaders provides interesting vocabulary and history.
New York Mercantile Exchange Commodity trading is explained here by the experts.
Pfizer This virtual brain tour is a digital version of a tour that the company takes as an exhibit to different places and venues. It will be at the Smithsonian in Washington from July 14, 2001 - January 2, 2002.

ASSOCIATIONS

Copper Development Association This is an interesting knowledge-packed web section that is aimed at professionals, product users, students, and others in academics (see their survey at the bottom of the first page).
Soap and Detergent Association This expertorial is provided by folks who really do know a lot about the Art and Science of Bubbles.
Cable and Wireless This is the work of some sort of consortium for the cable and wireless industry:
AFL-CIO The unions have used their photographic archives and expertise on labor history to create this informative, and somewhat promotional, web exhibit.

NONPROFITS AND GOVERNMENT AGENCIES

New York City Subways This largely repositioned material from print could be transformed by digital tools into exciting historical and technical tutorials.
   
The American Heart Association This extensive web exhibit on nutrition could move to a new level with some animation and interactivity to stress its major lessons.

The Leakey Foundation

Launched in August 2001 by the Leakey Foundation these interactive webpages have the goal, states the foundation of serving as a resource for researchers, educators, students, and ndividuals interested in paleoanthropological research and theories. This website was created and is curated by world renowed experts in the fields it showcases.

ACADEMIA

University of Washington The scientists who author this comprehensive volcano website have the information and expertise that could employ edgy digital tools to create superb teaching animations about seismology.
University of Arizona Pally the Pollen is, apparently, the work of a professor or two who had the interest and imagination to put something online for young children from their scientific expertise.

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